At a recent stop for Slurpee's at our local 7-11, I noticed a new label in their ever-growing wine selections. I purchased a Yosemite Road Cabernet for just $3.99. Skeptical after the last "cute wine cube" I purchased...and tossed, I figured worst case scenario...I'm out $4.
I had a glass last night after the kids went to bed. It wasn't bad. I just poured another glass. Either I'm more in the mood for wine or...it's better than it was yesterday. I like it. It's smooth and a tad fruitier than other Cabs. The finish is quick and non-overbearing. This is an enjoyable, mildly spiced wine that doesn't need food to bring out it's flavors. If I was pairing it with food, I would choose a cheese/cracker/grape tray or a salad of mixed greens, blueberries, walnuts and bleu cheese crumbles.
I went in search of more information about this wine I had never seen before and found out that after researching current purchases of their patrons, 7-11 found their inexpensive (under $5) wines to be gaining popularity. This is from the 7-11 newsroom...
Value-priced wines, those under $5, have been gaining in popularity and enjoying double-digit sales growth at 7-Eleven stores as consumers continue to search for value in their purchasing decisions.
How cool is that? They're finally paying attention to my purchases.
“The development and production of Yosemite Road wines was a global team effort and is just the beginning,” said Kevin Elliott, 7-Eleven senior vice president of merchandising and logistics. “By using our collective purchasing power to negotiate product exclusivity and pricing, we can meet customer demand for quality and value, as well as differentiate our brand from the competition.”
Experienced, award-winning wine-makers John Willumson and Jim McDonald were tapped for the task. The winning vintners created a Chardonnay, described as fresh and zesty with notes of apricot, peach and honey, and a full-bodied Cabernet Sauvignon with juicy plum overtones. Both are well balanced, offered at an affordable price and can be enjoyed anytime of the year.
Who wants to throw stones at those glass tiles of wisdom?
So see. It's not just me looking for value wines. Yes, 7-11 isn't the premiere place to shop for wine, but it is convenient, they do listen, and they are providing more and more choices.
I had a glass last night after the kids went to bed. It wasn't bad. I just poured another glass. Either I'm more in the mood for wine or...it's better than it was yesterday. I like it. It's smooth and a tad fruitier than other Cabs. The finish is quick and non-overbearing. This is an enjoyable, mildly spiced wine that doesn't need food to bring out it's flavors. If I was pairing it with food, I would choose a cheese/cracker/grape tray or a salad of mixed greens, blueberries, walnuts and bleu cheese crumbles.
I went in search of more information about this wine I had never seen before and found out that after researching current purchases of their patrons, 7-11 found their inexpensive (under $5) wines to be gaining popularity. This is from the 7-11 newsroom...
Value-priced wines, those under $5, have been gaining in popularity and enjoying double-digit sales growth at 7-Eleven stores as consumers continue to search for value in their purchasing decisions.
How cool is that? They're finally paying attention to my purchases.
“The development and production of Yosemite Road wines was a global team effort and is just the beginning,” said Kevin Elliott, 7-Eleven senior vice president of merchandising and logistics. “By using our collective purchasing power to negotiate product exclusivity and pricing, we can meet customer demand for quality and value, as well as differentiate our brand from the competition.”
Experienced, award-winning wine-makers John Willumson and Jim McDonald were tapped for the task. The winning vintners created a Chardonnay, described as fresh and zesty with notes of apricot, peach and honey, and a full-bodied Cabernet Sauvignon with juicy plum overtones. Both are well balanced, offered at an affordable price and can be enjoyed anytime of the year.
Who wants to throw stones at those glass tiles of wisdom?
So see. It's not just me looking for value wines. Yes, 7-11 isn't the premiere place to shop for wine, but it is convenient, they do listen, and they are providing more and more choices.
6 comments:
awwwwhellllnawww, 711 wine ? Chelle, put the bottle down girlfriend. you are kidding right ?
7-11 wine? Who knew? We can't buy liquor anywhere but a liquor store in Minnesota but it sure would be nice to have it at a 7-11 or SA. We can't even buy it on Sundays so we always have to think ahead, or drive to Wisconsin. SA and 7-11 can sell beer but it's 3.2 beer which is the alcohol content, it's nasty and not worth buying.
We should do a wine tasting with these! Lemme know if you are down!
We drink a lot of wine as well and I always say it worth trying out a bottle for 3 or 4 bucks. Sometimes they end up being a nice little surprise! I'll have to look out for this Yosemite. Matthew Fox has a decent Cabernet for this price too. Although I don't care for the other varietals of that brand.
We can't buy wine anywhere but a package store. I bet I would drink more of it if it was available everywhere.
RE~ No lie! I've noticed the're picking up more and more brands so I always take a peak. When I saw the $3.99 prict tag I knew I had to try it. Didn't know it was "their" wine until I looked into it.
Jen~ In Mi we could buy liquor at 7-11. Here it's only beer and wine. Wine must be getting more and more popular.
Randy(Wine Whore)~Of course I'm down. Are you sure you can stomach it? Let me know.
Ashley~ Thanks for the tip on the Matthew Fox. If you find the Yosemite Road, I would definitely suggest letting it "breath" for at least 30 minutes. Just my preference though.
Anne~ It definitely makes it easy to come buy. I like to look at labels and will pick up bottles wherever I find something interesting. I'm not choosey:)
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